NJEDA E-Commerce Technical Assistance Program
Objective:
Through the NJEDA’s pilot E-Commerce Technical Assistance Program in 2020 (in response to the COVID-19 pandemic) and its subsequent 2023 iteration, we work with small businesses in the retail, restaurant, and personal care service areas to upgrade and improve their e-commerce website capabilities. Work included complete website redesigns and rebuilds, as well as creation of new sites for organizations without a web presence. Positive Solutions also supported long-term sustainability by training business owners and staff to effectively use and maintain the implemented solution.
Results:
In 2020:
Created fully functional online solutions for 14 New Jersey Small Businesses in Burlington, Mercer, Monmouth, and Ocean Counties
10 businesses received an upgrade on their e-commerce platform
4 businesses with no online presence received a complete website with incorporated e-commerce solutions
Types of businesses impacted:
Restaurants: 4 (1 located in UEZ Zone)
Salons/Barber Shops: 1
Retail Businesses: 8 (2 located in UEZ Zone)
Perennial Home, The Cross and Shamrock, and Carella’s Chocolates mentioned by Governor Murphy in November 2020 Daily Press Briefing
From 2023 to Present:
Positive Solutions has once again been selected as one of the agencies participating in this new iteration of the program, which encompasses developing websites, e-commerce platforms and digital marketing plans that allow businesses to operate profitably through the COVID-19 recovery period
As of August 2025, Positive Solutions has completed
50 e-commerce projects and websites for clients across the State of New Jersey, including Atlantic, Bergen, Burlington, Camden, Essex, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren Counties.
